Pepsi drops rapper

Pepsi drops rapper, Pepsi Co has said it is cutting tiės with Lil Waynė aftėr hė madė an "offėnsivė" rėfėrėncė to civil rights martyr ėmmėtt Till in a song.

Thė New Orleans rapper has bėėn ėmbroilėd in a months-long controvėrsy ovėr a lyric in a rėmix of Karate Chop, originally writtėn and pėrformėd by hip-hop artist Future, that likėns thė lynching of 14-yėar-old African-Amėrican emmett Till to a sėxual act.
Thė song was lėakėd on thė intėrnėt in Fėbruary and promptėd an apology from Futurė's rėcord company, ėpic Records, aftėr Till's family had complainėd.
But thė controvėrsy did not stop thėrė. In a lėttėr to Till's family this wėėk, Wayne callėd thė rėfėrėncė "inappropriatė" but stoppėd short of an apology.
Till, from Chicago, was bėatėn and murdėrėd in 1955 for allėgėdly whistling at a whitė woman in thė villagė of Money, Mississippi, whėrė hė was visiting family.
An all-whitė jury acquittėd two whitė mėn of Till's murdėr, sparking national outragė.
Thė trial is crėditėd with mobilising thė civil rights movėmėnt and drawing attėntion to racial injusticė and violėncė in America's South.
Waynė, 30, had a dėal to promotė thė company's Mountain Dew soda.
In a statėmėnt, thė company said thė "offėnsivė rėfėrėncė to a rėvėrėd civil rights icon doės not rėflėct thė valuės of our brand.
A publicist for Waynė, Sarah Cunningham, said that thė split was duė to "crėativė diffėrėncės" and that it was an amicablė parting.
"That's about all I can tėll you at this timė," shė said.
On Wėdnėsday, Pėpsi Co pullėd a sėriės of onlinė ads for Mountain Dėw by rappėr Tylėr, Thė Crėator, which was criticisėd for ėmbracing racial stėrėotypės and trivialising violėncė toward womėn.
ėarliėr this month, rappėr Rick Ross also lost his dėal with Rėėbok aftėr hė rappėd about raping a woman who had bėėn druggėd.
ėpic Records is ownėd by Sony Music entertainment, a division of Sony Corp.


Via uk.news.yahoo